When The Rose of Dixie magazine was started by a stock company in
Toombs City, Georgia, there was never but one candidate for its chief
editorial position in the minds of its owners. Col. Aquila Telfair
was the man for the place. By all the rights of learning, family,
reputation, and Southern traditions, he was its foreordained, fit, and
logical editor. So, a committee of the patriotic Georgia citizens who
had subscribed the founding fund of $100,000 called upon Colonel
Telfair at his residence, Cedar Heights, fearful lest the enterprise
and the South should suffer by his possible refusal.
The colonel received them in his great library, where he spent most of
his days. The library had descended to him from his father. It
contained ten thousand volumes, some of which had been published as
late as the year 1861. When the deputation arrived, Colonel Telfair
was seated at his massive white-pine centre-table, reading Burton's
Anatomy of Melancholy. He arose and shook hands punctiliously with
each member of the committee. If you were familiar with The Rose of
Dixie you will remember the colonel's portrait, which appeared in it
from time to time. You could not forget the long, carefully brushed
white hair; the hooked, high-bridged nose, slightly twisted to the
left; the keen eyes under the still black eyebrows; the classic mouth
beneath the drooping white mustache, slightly frazzled at the ends.
The committee solicitously offered him the position of managing
editor, humbly presenting an outline of the field that the publication
was designed to cover and mentioning a comfortable salary. The
colonel's lands were growing poorer each year and were much cut up by
red gullies. Besides, the honor was not one to be refused.
In a forty-minute speech of acceptance, Colonel Telfair gave an
outline of English literature from Chaucer to Macaulay, re-fought the
battle of Chancellorsville, and said that, God helping him, he would
so conduct The Rose of Dixie that its fragrance and beauty would
permeate the entire world, hurling back into the teeth of the Northern
minions their belief that no genius or good could exist in the brains
and hearts of the people whose property they had destroyed and whose
rights they had curtailed.
Offices for the magazine were partitioned off and furnished in the
second floor of the First National Bank building; and it was for the
colonel to cause The Rose of Dixie to blossom and flourish or to wilt
in the balmy air of the land of flowers.
The staff of assistants and contributors that Editor-Colonel Telfair
drew about him was a peach. It was a whole crate of Georgia peaches.
The first assistant editor, Tolliver Lee Fairfax, had had a father
killed during Pickett's charge. The second assistant, Keats Unthank,
was the nephew of one of Morgan's Raiders. The book reviewer, Jackson
Rockingham, had been the youngest soldier in the Confederate army,
having appeared on the field of battle with a sword in one hand and a
milk-bottle in the other. The art editor, Roncesvalles Sykes, was a
third cousin to a nephew of Jefferson Davis. Miss Lavinia Terhune,
the colonel's stenographer and typewriter, had an aunt who had once
been kissed by Stonewall Jackson. Tommy Webster, the head office-boy,
got his job by having recited Father Ryan's poems, complete, at the
commencement exercises of the Toombs City High School. The girls who
wrapped and addressed the magazines were members of old Southern
families in Reduced Circumstances. The cashier was a scrub named
Hawkins, from Ann Arbor, Michigan, who had recommendations and a bond
from a guarantee company filed with the owners. Even Georgia stock
companies sometimes realize that it takes live ones to bury the dead.
Well, sir, if you believe me, The Rose of Dixie blossomed five times
before anybody heard of it except the people who buy their hooks and
eyes in Toombs City. Then Hawkins climbed off his stool and told on
'em to the stock company. Even in Ann Arbor he had been used to
having his business propositions heard of at least as far away as
Detroit. So an advertising manager was engaged -- Beauregard Fitzhugh
Banks, a young man in a lavender necktie, whose grandfather had been
the Exalted High Pillow-slip of the Kuklux Klan.
In spite of which The Rose of Dixie kept coming out every month.
Although in every issue it ran photos of either the Taj Mahal or the
Luxembourg Gardens, or Carmencita or La Follette, a certain number of
people bought it and subscribed for it. As a boom for it, Editor-
Colonel Telfair ran three different views of Andrew Jackson's old
home, "The Hermitage," a full-page engraving of the second battle of
Manassas, entitled "Lee to the Rear!" and a five-thousand-word
biography of Belle Boyd in the same number. The subscription list
that month advanced 118. Also there were poems in the same issue by
Leonina Vashti Haricot (pen-name), related to the Haricots of
Charleston, South Carolina, and Bill Thompson, nephew of one of the
stockholders. And an article from a special society correspondent
describing a tea-party given by the swell Boston and English set,
where a lot of tea was spilled overboard by some of the guests
masquerading as Indians.
One day a person whose breath would easily cloud a mirror, he was so
much alive, entered the office of The Rose of Dixie. He was a man
about the size of a real-estate agent, with a self-tied tie and a
manner that he must have borrowed conjointly from W J. Bryan,
Hackenschmidt, and Hetty Green. He was shown into the editor-
colonel's pons asinorum. Colonel Telfair rose and began a Prince
"I'm Thacker," said the intruder, taking the editor's chair--"T. T.
Thacker, of New York."
He dribbled hastily upon the colonel's desk some cards, a bulky manila
envelope, and a letter from the owners of The Rose of Dixie. This
letter introduced Mr. Thacker, and politely requested Colonel Telfair
to give him a conference and whatever information about the magazine
he might desire.
"I've been corresponding with the secretary of the magazine owners for
some time," said Thacker, briskly. "I'm a practical magazine man
myself, and a circulation booster as good as any, if I do say it.
I'll guarantee an increase of anywhere from ten thousand to a hundred
thousand a year for any publication that isn't printed in a dead
language. I've had my eye on The Rose of Dixie ever since it started.
I know every end of the business from editing to setting up the
classified ads. Now, I've come down here to put a good bunch of money
in the magazine, if I can see my way clear. It ought to be made to
pay. The secretary tells me it's losing money. I don't see why a
magazine in the South, if it's properly handled, shouldn't get a
good circulation in the North, too.
"Colonel Telfair leaned back in his chair and polished his gold-rimmed
"Mr. Thacker," said he, courteously but firmly, "The Rose of Dixie is
a publication devoted to the fostering and the voicing of Southern
genius. Its watchword, which you may have seen on the cover, is 'Of,
For, and By the South.'"
"But you wouldn't object to a Northern circulation, would you?" asked
"I suppose," said the editor-colonel, "that it is customary to open
the circulation lists to all. I do not know. I have nothing to do
with the business affairs of the magazine. I was called upon to
assume editorial control of it, and I have devoted to its conduct such
poor literary talents as I may possess and whatever store of erudition
I may have acquired."
"Sure," said Thacker. "But a dollar is a dollar anywhere, North,
South, or West--whether you're buying codfish, goober peas, or Rocky
Ford cantaloupes. Now, I've been looking over your November number.
I see one here on your desk. You don't mind running over it with me?
"Well, your leading article is all right. A good write-up of the
cotton-belt with plenty of photographs is a winner any time. New York
is always interested in the cotton crop. And this sensational account
of Hatfield-McCoy feud, by a schoolmate of a niece of the Governor of
Kentucky, isn't such a bad idea. It happened so long ago that most
people have forgotten it. Now, here's a poem three pages long called
'The Tyrant's Foot,' by Lorella Lascelles. I've pawed around a good
deal over manuscripts, but I never saw her name on a rejection slip."
"Miss Lascelles," said the editor, "is one of our most widely
recognized Southern poetesses. She is closely related to the Alabama
Lascelles family, and made with her own hands the silken Confederate
banner that was presented to the governor of that state at his
"But why," persisted Thacker, "is the poem illustrated with a view of
the M. & 0. Railroad freight depot at Tuscaloosa?"
"The illustration," said the colonel, with dignity, "shows a corner of
the fence surrounding the old homestead where Miss Lascelles was
"All right," said Thacker. "I read the poem, but I couldn't tell
whether it was about the depot of the battle of Bull Run. Now, here's
a short story called 'Rosies' Temptation,' by Fosdyke Piggott. It's
rotten. What is a Piggott, anyway?"
"Mr. Piggott," said the editor, "is a brother of the principal
stockholder of the magazine."
"All's right with the world--Piggott passes," said Thacker. "Well
this article on Arctic exploration and the one on tarpon fishing might
go. But how about this write-up of the Atlanta, New Orleans,
Nashville, and Savannah breweries? It seems to consist mainly of
statistics about their output and the quality of their beer. What's
the chip over the bug?"
"If I understand your figurative language," answered Colonel Telfair,
"it is this: the article you refer to was handed to me by the owners
of the magazine with instructions to publish it. The literary quality
of it did not appeal to me. But, in a measure, I feel impelled to
conform, in certain matters, to the wishes of the gentlemen who are
interested in the financial side of The Rose."
"I see," said Thacker. "Next we have two pages of selections from
'Lalla Rookh,' by Thomas Moore. Now, what Federal prison did Moore
escape from, or what's the name of the F. F. V. family that he
carries as a handicap?"
"Moore was an Irish poet who died in 1852," said Colonel Telfair,
pityingly. "He is a classic. I have been thinking of reprinting his
translation of Anacreon serially in the magazine."
"Look out for the copyright laws," said Thacker, flippantly. Who's
Bessie Belleclair, who contributes the essay on the newly completed
water-works plant in Milledgeville?"
"The name, sir," said Colonel Telfair, "is the nom de guerre of Miss
Elvira Simpkins. I have not the honor of knowing the lady; but her
contribution was sent to us by Congressman Brower, of her native
state. Congressman Brower's mother was related to the Polks of
"Now, see here, Colonel," said Thacker, throwing down the magazine,
"this won't do. You can't successfully run a magazine for one
particular section of the country. You've got to make a universal
appeal. Look how the Northern publications have catered to the South
and encouraged the Southern writers. And you've got to go far and
wide for your contributors. You've got to buy stuff according to its
quality without any regard to the pedigree of the author. Now, I'll
bet a quart of ink that this Southern parlor organ you've been running
has never played a note that originated about Mason & Hamlin's line.
Am I right?"
"I have carefully and conscientiously rejected all contributions from
that section of the country--if I understand your figurative language
aright," replied the colonel.
"All right. Now I'll show you something."
Thacker reached for his thick manila envelope and dumped a mass of
typewritten manuscript on the editors desk.
"Here's some truck," said he, "that I paid cash for, and brought along
One by one he folded back the manuscripts and showed their first pages
to the colonel.
Here are four short stories four of the highest priced authors in the
United States--three of 'em living in New York, and one commuting.
There's a special article on Vienna-bred society by Tom Vampson.
Here's an Italian serial by Captain Jack--no--it's the other Crawford.
Here are three separate exposes of city governments by Sniffings, and
here's a dandy entitled 'What Women Carry in Dress-Suit Cases'--a
Chicago newspaper woman hired herself out for five years as a lady's
maid to get that information. And here's a Synopsis of Preceding
Chapters of Hall Caine's new serial to appear next June. And here's a
couple of pounds of vers de societe that I got at a rate from the
clever magazines. That's the stuff that people everywhere want. And
now here's a writeup with photographs at the ages of four, twelve,
twenty-two, and thirty of George B. McClellan. It's a
prognostication. He's bound to be elected Mayor of New York. It '11
make a big hit all over the country. He--"
"I beg your pardon," said Colonel Telfair, stiffening in his chair.
"What was the name?"
"Oh, I see," said Thacker, with half a grin. Yes, he's a son of the
General. We'll pass that manuscript up. But, if you'll excuse me,
Colonel, it's a magazine we're trying to make go off--not the first
gun at Fort Sumter. Now, here's a thing that's bound to get next to
you. It's an original poem by James Whitcomb Riley. J.W. himself.
You know what that means to a magazine. I won't tell you what I had
to pay for that poem; but I'll tell you this--Riley can make more
money writing with a fountain-pen than you or I can with one that lets
the ink run. I'll read you the last two stanzas:
"'Pa lays around 'n' loafs all day,
'N' reads and makes us leave him be.
He lets me do just like I please,
'N' when I'm in bad he laughs at me,
'N' when I holler loud 'n' say
Bad words 'n' then begin to tease
The cat, 'n' pa just smiles, ma's mad
'N' gives me Jesse crost her knees.
I always wondered why that wuz-
I guess it's cause
Pa never does.
"''N' after all the lights are out
I'm sorry 'bout it; so I creep
Out of my trundle bed to ma's
'N' say I love her a whole heap,
'N' kiss her, 'n' I hug her tight.
'N' it's too dark to see her eyes,
But every time I do I know
She cries 'n' cries 'n' cries 'n' cries.
I always wondered why that wuz-
I guess it's 'cause
Pa never does.'
"That's the stuff," continued Thacker. "What do you think of that?"
"I am not unfamiliar with the works of Mr. Riley," said the colonel,
deliberately. "I believe he lives in Indiana. For the last ten years
I have been somewhat of a literary recluse, and am familiar with
nearly all the books in the Cedar Heights library. I am also of the
opinion that a magazine should contain a certain amount of poetry.
Many of the sweetest singers of the South have already contributed to
the pages of The Rose of Dixie. I, myself, have thought of
translating from the original for publication in its pages the works
of the great Italian poet Tasso. Have you ever drunk from the
fountain of this immortal poet's lines, Mr. Thacker?"
"Not even a demi-Tasso," said Thacker.
Now, let's come to the point, Colonel Telfair. I've already invested
some money in this as a flyer. That bunch of manuscripts cost me
$4,000. My object was to try a number of them in the next issue-I
believe you make up less than a month ahead--and see what effect it
has on the circulation. I believe that by printing the best stuff we
can get in the North, South, East, or West we can make the magazine
go. You have there the letter from the owning company asking you to
co-operate with me in the plan. Let's chuck out some of this slush
that you've been publishing just because the writers are related to
the Skoopdoodles of Skoopdoodle County. Are you with me?"
"As long as I continue to be the editor of The Rose," said Colonel
Telfair, with dignity, "I shall be its editor. But I desire also to
conform to the wishes of its owners if I can do so conscientiously."
"That's the talk," said Thacker, briskly. "Now, how much of this
stuff I've brought can we get into the January number? We want to
begin right away."
"There is yet space in the January number," said the editor, "for
about eight thousand words, roughly estimated."
"Great!" said Thacker. "It isn't much, but it'll give the readers
some change from goobers, governors, and Gettysburg. I'll leave the
selection of the stuff I brought to fill the space to you, as it's all
good. I've got to run back to New York, and I'll be down again in a
couple of weeks."
Colonel Telfair slowly swung his eye-glasses by their broad, black
"The space in the January number that I referred to," said he,
measuredly, "has been held open purposely, pending a decision that I
have not yet made. A short time ago a contribution was submitted to
The Rose of Dixie that is one of the most remarkable literary efforts
that has ever come under my observation. None but a master mind and
talent could have produced it. It would just fill the space that I
have reserved for its possible use."
Thacker looked anxious.
"What kind of stuff is it?" he asked. "Eight thousand words sounds
suspicious. The oldest families must have been collaborating. Is
there going to be another secession ?"
"The author of the article," continued the colonel, ignoring Thacker's
allusions, "is a writer of some reputation. He has also distinguished
himself in other ways. I do not feel at liberty to reveal to you his
name--at least not until I have decided whether or not to accept his
"Well," said Thacker, nervously, "is it a continued story, or an
account of the unveiling of the new town pump in Whitmire, South
Carolina, or a revised list of General Lee's body-servants, or what?"
"You are disposed to be facetious," said Colonel Telfair, calmly.
"The article is from the pen of a thinker, a philosopher, a lover of
mankind, a student, and a rhetorician of high degree."
"It must have been written by a syndicate," said Thacker. "But,
honestly, Colonel, you want to go slow. I don't know of any eight-
thousand-word single doses of written matter that are read by anybody
these days, except Supreme Court briefs and reports of murder trials.
You haven't by any accident gotten hold of a copy of one of Daniel
Webster's speeches, have you?"
Colonel Telfair swung a little in his chair and looked steadily from
under his bushy eyebrows at the magazine promoter.
"Mr. Thacker," he said, gravely, "I am willing to segregate the
somewhat crude expression of your sense of humor from the solicitude
that your business investments undoubtedly have conferred upon you.
But I must ask you to cease your jibes and derogatory comments upon
the South and the Southern people. They, sir, will not be tolerated
in the office of The Rose of Dixie for one moment. And before you
proceed with more of your covert insinuations that I, the editor of
this magazine, am not a competent judge of the merits of the matter
submitted to its consideration, I beg that you will first present some
evidence or proof that you are my superior in any way, shape, or form
relative to the question in hand."
"Oh, come, Colonel," said Thacker, good-naturedly. "I didn't do
anything like that to you. It sounds like an indictment by the fourth
assistant attorney-general. Let's get back to business. What's this
8,000 to 1 shot about?"
"The article," said Colonel Telfair, acknowledging the apology by a
slight bow, "covers a wide area of knowledge. It takes up theories
and questions that have puzzled the world for centuries, and disposes
of them logically and concisely. One by one it holds up to view the
evils of the world, points out the way of eradicating them; and then
conscientiously and in detail comments the good. There is hardly a
phase of human life that it does not discuss wisely, calmly, and
equitably. The great policies of governments, the duties of private
citizens, the obligations of home life, law, ethics, morality--all
these important subjects are handled with a calm wisdom and confidence
that I must confess has captured my admiration."
"It must be a crackerjack," said Thacker, impressed.
"It is a great contribution to the world's wisdom," said the colonel.
"The only doubt remaining in my mind as to the tremendous advantage it
would be to us to give it publication in The Rose of Dixie is that I
have not yet sufficient information about the author to give his work
publicity in our magazine.
"I thought you said he is a distinguished man," said Thacker.
"He is," replied the colonel, "both in literary and in other more
diversified and extraneous fields. But I am extremely careful about
the matter that I accept for publication. My contributors are people
of unquestionable repute and connections, which fact can be verified
at any time. As I said, I am holding this article until I can acquire
more information about its author. I do not know whether I will
publish it or not. If I decide against it, I shall be much pleased,
Mr. Thacker, to substitute the matter that you are leaving with me in
Thacker was somewhat at sea.
"I don't seem to gather," said he, "much about the gist of this
inspired piece of literature. It sounds more like a dark horse than
Pegasus to me."
"It is a human document," said the colonel-editor, confidently, "from
a man of great accomplishments who, in my opinion, has obtained a
stronger grasp on the world and its outcomes than that of any man
Thacker rose to his feet excitedly.
"Say!" he said. "It isn't possible that you've cornered John D.
Rockefeller's memoirs, is it? Don't tell me that all at once."
No, sir," said Colonel Telfair. "I am speaking of mentality and
literature not of the less worthy intricacies of trade."
Well, what's the trouble about running the article," asked Thacker, a
little impatiently, "if the man's well known and has got the stuff ?"
Colonel Telfair sighed.
"Mr. Thacker," said he, "for once I have been tempted. Nothing has
yet appeared in The Rose of Dixie that has not been from the pen of
one of its sons or daughters. I know little about the author of this
article except that he has acquired prominence in a section of the
country that has always been inimical to my heart and mind. But I
recognize his genius; and, as I have told you, I have instituted an
investigation of his personality. Perhaps it will be futile. But I
shall pursue the inquiry. Until that is finished, I must leave open
the question of filling the vacant space in our January number."
Thacker arose to leave.
"All right, Colonel," he said, as cordially as he could. "You use
your own judgment. If you've really got a scoop or something that
will make 'em sit up, run it instead of my stuff. I'll drop in again
in about two weeks. Good luck!"
Colonel Telfair and the magazine promoter shook hands.
Returning a fortnight later, Thacker dropped off a very rocky Pullman
at Toombs City. He found the January number of the magazine made up
and the forms closed.
The vacant space that had been yawning for type was filled by an
article that was headed thus:
SECOND MESSAGE TO CONGRESS
THE ROSE OF DIXIE
A Member of the Well-known
BULLOCH FAMILY, OF GEORGIA